This workshop will be streamed live and can be watched here.

The purchase journey is no longer linear as consumers are adapting to a “hybrid” way of shopping. For example, while consumers are going back to shop in-store, they may also be researching online. With more choices than ever before, it’s important to place your products where consumers are searching, like retailer sites.Hear from top advertisers and ad tech companies as they share insights into how brands can stay top of mind with consumers, whether they are looking at a physical or digital aisle, using retail media search like sponsored product ads.